Rainbows Future Is looking Bright! XD

I thought this was very interesting.... XD

Viacom's first indication that it had found an important partner in Rainbow might well have been that as soon as the initial deal was signed, it set off a flurry of auctions for merchandising rights to Winx toys, clothes and books, especially in the U.S.

Rainbow has always made a major effort to create properties that lend themselves to merchandising "because we had to, in order to survive and grow," Straffi says.

But, unlike Pixar, don't expect Straffi to sell outright anytime soon, though a flotation is "possible in a few years with me still at the helm," he says.

Straffi is also looking forward to the May 25 opening of his Rome theme park, Magic Land, comprising attractions based on Rainbow's properties such as "Pop Pixie," "Monster Allergy" and, of course, the Winx.

Well...What can I say? 

Looks like Straffi is staying in complete control for as long as possible! And I'm glad that Winx merchandise will be back again! XD 

I found out about this here: http://winx4life.blogspot.com/